About SSI

Software Solutions Integrated

The People Behind EnergyForce

We’re developing technology and ideas that help make industries more productive and sustainable. We celebrate collaboration and encourage each other to think creatively. At the end of the day, we love what we do — help businesses find success.

We know choosing the right software platform is an important decision. Selecting the right company to work with is just as important.

SSI expands the resources and expertise of the EnergyForce team, delivering:

  • Best-in-class solutions for energy distributors.
  • Improved processes and better controls.
  • More technical resources and a dedicated IT team.
  • Expanded development resources and improved testing and QA.

If you’re curious about our products for ag retailers, visit our sister site.


Invested in Your Success

From the initial consultation to ongoing support, our customer service team will work closely with you to provide tailored training and guidance.

Request a Demo To Learn More

Meet Our Leaders

Our senior leadership group is comprised of ag experts who continually look for ways to positively influence our products and services, as well as the industries of agriculture and energy.

Pam Rincker

President and Founder

Since founding the company in 1981, Pam has guided the company’s culture and spearheaded its growth. She is a hands-on leader, a master at simplifying the complex, a mentor and remains one of the industry’s most respected experts.

Rob Bullock

VP Business Strategy

For over 30 years, Rob has directed and overseen every major development in the company’s software and information systems. Through his leadership and foresight, our products remain highly functional and extremely efficient.

Dave Craft

VP Sales and Marketing

The Agvance Brand is synonymous with unmatched functionality and dependability. Dave is the man behind that brand. And not only does he develop the marketing voice of Agvance, but he also lends his voice to the development of the product.

Lynda Pemberton

VP of Product Management

For over 20 years, Lynda has worked tirelessly to support our customers. As VP of Product Management, she shares her passion to improve the customers' Agvance experience with her team. Their focus is to keep our customers first as they continue to deliver valuable improvements to Agvance.

Kolby Daniel


A real secret weapon, not just because Kolby is quiet and unassuming, but because his experience as a CPA and love for crunching numbers allows him to digest financial information and help us make informed decisions.

Heather Karbach

VP of Customer Service

Since 2005, Heather has been an integral part of the customer service team thanks to her exceptional relationship-building and keen problem-solving skills. As VP of Customer Service, she oversees a team of individuals dedicated to giving top-notch service and support to our customers.

Denise Rohrer

VP of Professional Services

With over 18 years of experience in the seed industry, Denise brings her “get it done” attitude to her role as VP of Professional Services. Starting at SSI in 2012, Denise worked with our implementation and data migration specialists. She coordinates these teams together with Agvance education to give customers a great start and flexibility to grow.

David Boys

VP of Product Development

For over 25 years, David has played several key roles in the development of SSI’s software products. As VP of Product Development, he draws on that experience and his understanding of our customers' businesses to guide our development teams as they build out the next generation of Agvance and EnergyForce.