About SSI
Software Solutions Integrated
The People Behind Energy Force
We’re developing technology and ideas that help make industries more productive and sustainable. We celebrate collaboration and encourage each other to think creatively. At the end of the day, we love what we do — help businesses find success.
We know choosing the right software platform is an important decision. Selecting the right company to work with is just as important.
SSI expands the resources and expertise of the Energy Force team, delivering:
- Best-in-class solutions for energy distributors.
- Improved processes and better controls.
- More technical resources and a dedicated IT team.
- Expanded development resources and improved testing and QA.
If you’re curious about our products for ag retailers, visit our sister site.
Invested in Your Success
From the initial consultation to ongoing support, our customer service team will work closely with you to provide tailored training and guidance.
Meet Our Leaders
Our senior leadership group is comprised of ag experts who continually look for ways to positively influence our products and services, as well as the industries of agriculture and energy.
Pam Rincker
President and Founder
Since founding the company in 1981, Pam has guided the company’s culture and spearheaded its growth. She is a hands-on leader, a master at simplifying the complex, a mentor and remains one of the industry’s most respected experts.
Rob Bullock
VP Business Strategy
For over 40 years, Rob has directed and overseen every major development in the company’s software and information systems. Through his leadership and foresight, our products remain highly functional and extremely efficient.
Lynda Pemberton
VP of Product Management
For over 20 years, Lynda has worked tirelessly to support our customers. As VP of Product Management, she shares her passion to improve the customers' Agvance experience with her team. Their focus is to keep our customers first as they continue to deliver valuable improvements to Agvance.
Kolby Daniel
Controller
A real secret weapon, not just because Kolby is quiet and unassuming, but because his experience as a CPA and love for crunching numbers allows him to digest financial information and help us make informed decisions.
Heather Karbach
VP of Customer Service
Since 2005, Heather has been an integral part of the customer service team thanks to her exceptional relationship-building and keen problem-solving skills. As VP of Customer Service, she oversees a team of individuals dedicated to giving top-notch service and support to our customers.
Denise Rohrer
VP of Professional Services
With over 18 years of experience in the seed industry, Denise brings her “get it done” attitude to her role as VP of Professional Services. Starting at SSI in 2012, Denise worked with our implementation and data migration specialists. She coordinates these teams together with Agvance education to give customers a great start and flexibility to grow.
David Boys
VP of Product Development
For over 25 years, David has played several key roles in the development of SSI’s software products. As VP of Product Development, he draws on that experience and his understanding of our customers' businesses to guide our development teams as they build out the next generation of Agvance and Energy Force.
Lori Potter
Director of Sales and Marketing
With her dedication to customer success, Lori has a talent for nurturing relationships. Lori leads the sales and marketing teams, providing a voice behind the industry-leading brands Agvance and Energy Force and the SSI mission found within those brands. Lori is a trusted advocate for her customers, aligning their needs with software capabilities for business growth.
Austin Jabs
Chief Security Officer
With expertise in cybersecurity and a passion for building personal relationships, Austin aids retailers and cooperatives in securely enhancing their digital operations. He brings 15 years of experience in IT management, security, and cybersecurity consulting.